How do coupons work for businesses?
With manufacturers' coupons, the manufacturer of a product provides a discounted follar amount from the coupons to retail stores at which it was redeemed; this is why the coupons are redeemable anywhere!
Whereas general retailers' coupons are offered from each retail store without interaction with the manufacturer. The cost of the discounted dollar amount, therefore, is covered by the respective retail store.
How do coupons help businesses?
Coupons are great marketing tools for compnaies expanding their visibility and ultimately trying to sell more! Using coupons, therefore, does not mean hurting businesses; instead, using coupons to buy products help businesses!